wrecking ball coffee roasters

located in San Francisco, Ca

FROM THE WRECKINGBALLCOFFEE.COM “ABOUT US” PAGE:

Wrecking Ball Coffee Roasters is a coffee roasting company in the San Francisco Bay Area founded in 2011. We're working to become the area's most recognized purveyor of sustainably sourced, expertly roasted specialty coffee, presented with unparalleled service.

Founder:

Trish Rothgeb: founder, CEO, director of coffee, and roastmaster.

Her experience in the industry spans over 30 years as a coffee roaster, green coffee buyer, and teacher of all things coffee. An avid traveler in coffee growing regions worldwide, she teaches "cupping" to coffee producers and coffee professionals around the world. She is also credited with coining the term "third wave coffee" and identifying the relevant concepts.

Trish is a licensed Q-Grader and credentialed Q Trainer by the Coffee Quality Institute. She has served on the SCAA’s Roasters Guild Executive Council, was a charter member of the World Barista Championship Board of Directors and a founding member of the Barista Guild of America.

From 2013 to 2016, Trish worked on staff at the Coffee Quality Institute (CQI) as the "Director of Programs: Q and Educational Services," in addition to her work with Wrecking Ball Coffee Roasters.

Trish on Twitter: @trishrothgeb
Trish on Instagram: @trishrothgeb

Note from Equilateral:

There are many reasons we chose Wrecking Ball, and one of those is because we love giving our money to a business we can truly get behind in every way. WBCR owner, Trish, is a brilliant person. Not only is she an educator in the coffee world, but she is always learning more. We love the way she interacts with WBCR staff, and with the world. She has always treated us with kindness and care, and as long as Wrecking Ball is roasting and Equilateral is operating, we will cherish and honor this partnership.

Out of respect for our partnership, please do not try to get us to switch to your roastery. We have zero desire to shift away from WBCR, and poaching wholesale accounts is not something we support in the industry. We believe in the choice we made, and are more happy and secure in that decision with each passing day!